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  4. The history of our logo
A new visual identity, strong values: elegance and sobriety.

The history of our logo

This logo is the result of a major rethink aimed at modernizing the brand image of the Palais des Congrès and deploying an identity adapted to its new strategic vision. Simplified in form, color and typography, this visual identifies the Palais des Congrès d’Arcachon graphically.
The uncluttered design goes straight to the point, highlighting the specific architecture of the Palais with its many bay windows.

The aim of this new identity is to be immersive, to convey emotion, to leave a lasting impression and to be truly differentiating. Sharing a new, accessible and understandable image was key to the logo redesign project.

Nouveau logo du Palais des Congrès d'Arcachon
Nouveau logo du Palais des Congrès d'Arcachon
Nouveau logo du Palais des Congrès d'Arcachon
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    From now on, it’s all about offering you #BIENPLUSQUUNEVUE i.e :

    a #ENERGIEINSPIRANTE where elegance, uniqueness and enhancement of the senses are a matter of course.

    Key elements now underpin this new identity:

    Symbolically, the three worlds of Sea, City and Palais are reflected in this logo:
    Refinement and elegance with the use of a fine typeface recalling the sobriety of the Palais des Congrès
    and its illustration. The urban aspect, with the use of a baton typeface – the geometric aspect of the city and its streets.
    of the city and its streets.
    Finally, the sea side, with the use of blue and taupe/beige (sand).

    The new baseline, “An inspiring energy”, is intended to give even greater value to the Palais des Congrès, by affirming its roots in the region and offering the authenticity of the Basin and its inhabitants.
    Creating emotion was our primary objective. In previous episodes, Business with a View made sense with the Salle des Ambassadeurs and the VIP Lounge, both of which offer a breathtaking view of the Basin.

    And also,

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